I was heading to LSU Tiger Stadium before a game recently, and as usual, I was stuck in traffic, bumper to bumper for miles. The sheer vision of it all was staggering–everything heading in the same direction. I thought, “What if I could offer something that had folks lined up like this?” That would be exceptional. But often times, getting just a few to line up at your doorstep is a real task. Sometimes in marketin...