Why Your Advertising Isn't Working
Feb 1, 2017 by David Day
“The sales rep said this was the right schedule. “
“This worked the last time we did it.”
“I’m probably not spending enough money.”
“I’m probably using the wrong media.”
We’ve all been caught at the end of an anemic ad campaign wondering what happened, thinking the best we can hope for is to have learned one more thing not to do.
Then paralysis ...
InBound Traffic
Jun 1, 2016 by David Day
I was heading to LSU Tiger Stadium before a game recently, and as usual, I was stuck in traffic, bumper to bumper for miles. The sheer vision of it all was staggering–everything heading in the same direction. I thought, “What if I could offer something that had folks lined up like this?” That would be exceptional. But often times, getting just a few to line up at your doorstep is a real task.
Sometimes in marketin...