5 Things Marketers Should NOT Do
Jun 1, 2019 by David Day
For more than 25 years now, I’ve seen marketers come and go. Some are professionally trained and experienced. Some are not. Many are business owners or practitioners who handle their own marketing and advertising for their company. Still others are placed into the role because there’s nobody else to do it. There’s no law or regulation that says you can or can’t be the Marketing Director, VP of Marketing, Advertising or Bra...
Did you Waste Your Money?
Aug 1, 2018 by David Day
You were all-in with that sponsorship. They splashed your company brand all over the cover, put your banners on display, and gave you credit on the radio and online. You even got to address the audience at the podium, and you had a table front-and-center for you and your guests. You were going to be a household name to your target audience, and the phone would ring off the hook.
Not so much.
The phone didn’t ring, and no one was b...
Marketing Trends for 2016
Jun 1, 2018 by David Day
Yea, believe it or not 2016 is here, and the reality is that many of us have only just begun to plan our marketing and advertising for this year. No matter how hard we tried, we just couldn’t seem to make those decisions in October!
Have no fear. While some opportunities have ended, others are still available to us. For the last 21 years, we’ve seen trends come and go, and just as we have learned to build our strategies around pr...
The Marketing Mindset
Dec 1, 2017 by David Day
There was a time when a business leader or entrepreneur could have his weekly or even monthly marketing meeting, make good decisions about advertising, and then turn his attention to something else until the next month’s meeting.
Those were the “olden days.”
Marketing today is a daily venture. It’s more of a mindset than a task. You can’t just pop in and out of marketing mode. The old way of “set it...