Did you Waste Your Money?
Aug 1, 2018 by David Day
You were all-in with that sponsorship. They splashed your company brand all over the cover, put your banners on display, and gave you credit on the radio and online. You even got to address the audience at the podium, and you had a table front-and-center for you and your guests. You were going to be a household name to your target audience, and the phone would ring off the hook.
Not so much.
The phone didn’t ring, and no one was b...
Marketing Trends for 2016
Jun 1, 2018 by David Day
Yea, believe it or not 2016 is here, and the reality is that many of us have only just begun to plan our marketing and advertising for this year. No matter how hard we tried, we just couldn’t seem to make those decisions in October!
Have no fear. While some opportunities have ended, others are still available to us. For the last 21 years, we’ve seen trends come and go, and just as we have learned to build our strategies around pr...
BILLBOARDS: THE LARGE MEDIUM
Apr 1, 2017 by David Day
Love them or hate them, those giant advertising signs along the roadway are a powerful presence. But billboards, part of what we in the ad biz refer to as “out of home,” or “OOH” advertising, are some of the most misunderstood but effective of all advertising options.
Most advertisers have at least considered billboard advertising, but unless you know a few details, it’s tough to make a good decision. Here are a...
Are you Ready for Autumn?
Mar 1, 2017
I know, it feels like summer just started, and it did officially. But in the advertising world, you need to stay at least 90 days ahead of the game. That pretty much puts you in the middle of autumn. I like to stay a year ahead if possible, but at the very least, we should be thinking right now about our media, market, and message and what it looks/sounds like in the middle of September! What is your best customer doing in September? What are t...