Five Company Killers You Never Saw Coming
Nov 1, 2018 by David Day
“As a business owner, entrepreneur, or company leader, I have my proverbial thumb on the pulse of my company. I know when it’s doing well and when it’s not.”
I remember when I used to think like that.
Then there was the company that was rocking along making good money, with happy employees and a great list of clients that folded within two years. The owner said afterward, “I never saw it coming. One day we ...
The Secret to Productivity - Part 2
Apr 1, 2018 by David Day
Last time we talked about one of the biggest secrets to being more productive: slowing down. When we take the time to slow down and think through our task, relationship, or our life in general, we become problem solvers, idea generators, and creativity factories. When we don’t, we’re just taskmasters, using more energy than we create and growing more tired and emotionally drained.
So, why don’t we slow down and think more...
The Secret to Productivity - Part 1
Mar 1, 2018 by David Day
Like most of us in the communications business, you’re probably moving at the speed of life, knocking out your to-do list and moving to the next project. I can hear John Wayne in one of my favorite old movies The Cowboys: “Saddle up, boys, we’re burning daylight.” It seems there’s never enough time in the day to get it all done.
Here’s a little secret that some of the most productive people in the wor...
BILLBOARDS: THE LARGE MEDIUM
Apr 1, 2017 by David Day
Love them or hate them, those giant advertising signs along the roadway are a powerful presence. But billboards, part of what we in the ad biz refer to as “out of home,” or “OOH” advertising, are some of the most misunderstood but effective of all advertising options.
Most advertisers have at least considered billboard advertising, but unless you know a few details, it’s tough to make a good decision. Here are a...