BILLBOARDS: THE LARGE MEDIUM
Apr 1, 2017 by David Day
Love them or hate them, those giant advertising signs along the roadway are a powerful presence. But billboards, part of what we in the ad biz refer to as “out of home,” or “OOH” advertising, are some of the most misunderstood but effective of all advertising options.
Most advertisers have at least considered billboard advertising, but unless you know a few details, it’s tough to make a good decision. Here are a...
5 Media Myths Advertisers Should Avoid
Oct 1, 2016 by David Day
When your advertising dollars are limited (and whose aren’t?), how do you decide on what station, publication, or digital service to buy when they are all “number one?”
There is a lot that goes into answering that question, but let’s start by knowing what NOT to do by looking at 5 common media myths:
Myth #1: The cheapest media buy is usually the best one.
This is almost never true. Very low rates almost always ...