Are you Ready for Autumn?
Mar 1, 2017
I know, it feels like summer just started, and it did officially. But in the advertising world, you need to stay at least 90 days ahead of the game. That pretty much puts you in the middle of autumn. I like to stay a year ahead if possible, but at the very least, we should be thinking right now about our media, market, and message and what it looks/sounds like in the middle of September! What is your best customer doing in September? What are t...
Small Business, Big Marketing
Aug 1, 2016 by David Day
You don’t have to be a multi-billion dollar brand to act like one. There are lots of things you can do that the big brands do –but without the huge marketing budget. Here’s what the big brands do, and you should too.
1. Focus on quality. Every successful brand has quality standards for their product, service, or both. Do you measure your quality? What passes or fails? Establish quality standards and make sure everyone ...
InBound Traffic
Jun 1, 2016 by David Day
I was heading to LSU Tiger Stadium before a game recently, and as usual, I was stuck in traffic, bumper to bumper for miles. The sheer vision of it all was staggering–everything heading in the same direction. I thought, “What if I could offer something that had folks lined up like this?” That would be exceptional. But often times, getting just a few to line up at your doorstep is a real task.
Sometimes in marketin...
You Want Fries With That?
Apr 1, 2016 by David Day
You Want Fries With That?
Wouldn’t life be great if people were to seek you out for you expertise? Or If they wanted your product badly enough to pay whatever it costs? People would be lined up, ready to pay you, sort of like a drive through window. If so, you really wouldn’t have to “sell.” You could just take orders. The situation would be something like this:
1. You could choose your clients / customers, rather ...