Small Business, Big Marketing
Aug 1, 2016 by David Day
You don’t have to be a multi-billion dollar brand to act like one. There are lots of things you can do that the big brands do –but without the huge marketing budget. Here’s what the big brands do, and you should too.
1. Focus on quality. Every successful brand has quality standards for their product, service, or both. Do you measure your quality? What passes or fails? Establish quality standards and make sure everyone ...
Discovering Different: The First Step to Building Your Brand
Dec 1, 2015 by David Day
Discovering Different: The First Step to Building Your Brand
Unless you’re working in covert operations for the CIA, you probably want your
company’s brand to be known. You want people to do business with you, and so you
advertise. Then you evaluate the results, and if it’s not working, you try something
different. And the crazy circle of advertising begins. How frustrating!
What if your ads could increase sal...