Leadership Problems
Dec 1, 2018 by David Day
I remember standing next to US Army (ret) General “Stormin’ Norman” Schwarzkopf, the leader of the US invasion of Iraqi during Desert Shield, before his address to a crowd of McDonald’s agency people back in 1993. He was a big barrel-chested guy and he held command even in a suit and tie. He was jovial, full of life, and seemed approachable. I was 28, never served in the military, and on the rise in the McDonald’s ad...
Discovering Different: The First Step to Building Your Brand
Dec 1, 2015 by David Day
Discovering Different: The First Step to Building Your Brand
Unless you’re working in covert operations for the CIA, you probably want your
company’s brand to be known. You want people to do business with you, and so you
advertise. Then you evaluate the results, and if it’s not working, you try something
different. And the crazy circle of advertising begins. How frustrating!
What if your ads could increase sal...