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Discovering Different: The First Step to Building Your Brand

Dec 1, 2015 by David Day

Discovering Different: The First Step to Building Your Brand   Unless you’re working in covert operations for the CIA, you probably want your company’s brand to be known. You want people to do business with you, and so you advertise. Then you evaluate the results, and if it’s not working, you try something different. And the crazy circle of advertising begins. How frustrating! What if your ads could increase sal...
advertising being-different brand-awareness branding copywriting differentiation marketing marketing-strategy script-writing small-business standing-out-from-competition unique unique-selling-proposition uniqueness usp
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