Why Your Advertising Isn't Working
Feb 1, 2017 by David Day
“The sales rep said this was the right schedule. “
“This worked the last time we did it.”
“I’m probably not spending enough money.”
“I’m probably using the wrong media.”
We’ve all been caught at the end of an anemic ad campaign wondering what happened, thinking the best we can hope for is to have learned one more thing not to do.
Then paralysis ...