As we dive into the New Year, there are thousands of blogs, posts, articles, and books about planning and strategy that you can read that would be really helpful to you and your business. But this isn’t that. Nor is this a blog post about making or keeping New Year’s resolutions, although if I were going to make a resolution, it would be to give up potato chips. I love them, and they hate me. But I keep eating them. So whethe...

If I were to ask 100 people their most important advice on Leadership, I’d get 100 different answers. Perhaps no topic in the world is more common and less understood than Leadership. All 100 answers may be excellent, but none are really ever complete. While we can’t solve that problem here, we can discuss one leadership trait that’s been on my mind: Talk. Words matter. Being aware of your words before you speak them is an...

I really don’t care much for Halloween. Ghosts and goblins and magic spells just aren’t my scene. October is my birth month, and here in South Louisiana the weather begins to cool down a bit, so I do love this time of year with football, the World Series, satsumas, and boiled peanuts. But you can have the hocus pocus. I started my own business in 1995, and I can assure you there’s nothing magic about success in business. It t...

For more than 25 years now, I’ve seen marketers come and go. Some are professionally trained and experienced. Some are not. Many are business owners or practitioners who handle their own marketing and advertising for their company. Still others are placed into the role because there’s nobody else to do it. There’s no law or regulation that says you can or can’t be the Marketing Director, VP of Marketing, Advertising or Bra...