7 Questions for Building Your Marketing Plan
Jan 1, 2016 by David Day
7 Questions for Building Your Marketing Plan
You know you need a plan for marketing, but it seems like there are so many options, so many ways you can go. Which one is right for your business?
In my Marketing Coach Program ™, I’ve created a simple pathway to creating your marketing plan. Seven questions to answer, and the heart of your plan is in place:
1. What do you want?
Like Stephen Covey says, begin with the e...
Discovering Different: The First Step to Building Your Brand
Dec 1, 2015 by David Day
Discovering Different: The First Step to Building Your Brand
Unless you’re working in covert operations for the CIA, you probably want your
company’s brand to be known. You want people to do business with you, and so you
advertise. Then you evaluate the results, and if it’s not working, you try something
different. And the crazy circle of advertising begins. How frustrating!
What if your ads could increase sal...
Branding on a Budget
Nov 1, 2015 by David Day
Branding on a Budget
Can you fill in these blanks: ? First, let me warn you. You probably won’t like me much after reading below. I’ll tell you why in just a sec…
“Come and listen to a story ’bout a man named ______, poor mountaineer barely kept his family_____.”
“Don’t Squeeze the ____________.”
“The incredible, edible __________.”
“______ __...
Never Go Up to the Plate Without a Plan
Oct 1, 2015 by David Day
“I never go up to the plate without a plan. The plan, however, depends on what you’ve seen from the pitcher, what his tendencies are, how you’re feeling that day, what the game situation is, and what he’s most likely to throw at that point in time.” – Will Clark
I’m a baseball guy. I love the sport, and I love being with people that know baseball, play baseball, and are fans of the game. I’ve c...