Marketing Strategy - Real or Counterfeit?
Nov 1, 2017 by David Day
I’ve heard that years ago the Department of the Treasury’s Secret Service did not teach their agents (the famed “G-men”) how to identify counterfeit bills—at least not at first. Instead, they would teach them how to identify the real thing. Agents would study the real designs, paper, and ink with painstaking detail so that the tiny nuances that make the banknotes authentic become engrained into their minds.
Then...
Whatever Happened to Customer Service?
Sep 1, 2017 by David Day
Standing in line at the checkout. Three cashier lines open, ten people deep in each, and employees walking around like it’s a lazy Sunday afternoon.
You ask for half-sweet iced tea. Not sweet, not unsweet, but half sweet. The waitperson rolls her eyes and makes a note in between the click and pop sound of her chewing gum.
The real estate closing was supposed to be a month ago, but today’s the day. It’s been p...