Bland Marketing? Just Add Video. Unless you’ve been living in a cave, you know that video isn’t just for TV anymore. Smart marketers know that to engage an audience, video is unmatched. In their research, Nielsen found that the consumption of online video in the United States has escalated dramatically in the last 3 years. Rob Toledo of Pixell77, says , “Video has become an important feature for anyone concerned with SEO,...

Standing in line at the checkout. Three cashier lines open, ten people deep in each, and employees walking around like it’s a lazy Sunday afternoon. You ask for half-sweet iced tea. Not sweet, not unsweet, but half sweet. The waitperson rolls her eyes and makes a note in between the click and pop sound of her chewing gum. The real estate closing was supposed to be a month ago, but today’s the day. It’s been p...

Great advertising can be easy. Believe it or not, there are companies that advertise and spend lots of money doing it, and they are perfectly happy with the results. It doesn’t seem hard for them. But for others it seems so difficult to create an advertising campaign that meets their hopes and expectations. When I see advertising that seems to shift around a lot- trying different media, frequently changing messages,...

Last week we introduced the basics of digital media advertising for companies that want to limit expense and waste and reach their best customers effectively. (See “Digital Media Made Simple Part 1”) Now that you’ve had a minute to digest that, let’s keep going. Fear not- you need not fully understand this stuff to get plenty of benefit from it, so read on… As with any campaign, it’s good to hav...