The Process of Creativity
Jan 1, 2018 by David Day
Every business needs creativity. Whether you’re an advertising agency like mine, a CPA firm, or a surgeon—you need to be creative to run a business. Of course, that creativity may be applied differently depending upon the need and nature of your business.
New ideas, processes, and solutions all begin with creativity. When we ask “What if…,” we have begun the creative process. It strikes me how many very success...
The Marketing Mindset
Dec 1, 2017 by David Day
There was a time when a business leader or entrepreneur could have his weekly or even monthly marketing meeting, make good decisions about advertising, and then turn his attention to something else until the next month’s meeting.
Those were the “olden days.”
Marketing today is a daily venture. It’s more of a mindset than a task. You can’t just pop in and out of marketing mode. The old way of “set it...
Marketing Strategy - Real or Counterfeit?
Nov 1, 2017 by David Day
I’ve heard that years ago the Department of the Treasury’s Secret Service did not teach their agents (the famed “G-men”) how to identify counterfeit bills—at least not at first. Instead, they would teach them how to identify the real thing. Agents would study the real designs, paper, and ink with painstaking detail so that the tiny nuances that make the banknotes authentic become engrained into their minds.
Then...
Do I need a new logo?
Oct 1, 2017 by David Day
You’ve spent thousands of dollars on your branding. Logos, business cards, and letterheads all cost money and have been used in permanent places like shirts, mugs and signs. If you rebrand now, won’t that go to waste?
On the other hand, you know your brand image needs a shot in the arm. It’s a little dated, and it was always kinda hard to work with anyway. Plus, there are probably at least three versions of it floating arou...