Digital Media Made Simple (kinda)
Jun 1, 2017 by David Day
Nope.
I’m not gonna bore you with talk about algorithms and how few microseconds it takes to deliver online advertising. I’m not even going to try to explain, even if I could, how the digital marketing world works in general.
What I will do though is share with you a bit of what I have learned about digital media because you need to know.
Advertising online means something very different today than it did just a fe...
Fast Food Lessons
May 1, 2017 by David Day
I remember years ago sitting in a closed meeting at the corporate HQ of a major fast food company. The discussion among the leadership centered on advertising. At the time, few spent more money on advertising than this burger giant. A comment made by the company VP of Marketing astounded me. It was one of those quotes that not only captures your attention, but keeps you thinking long after the meeting was over. In fact, I still think about it tod...
BILLBOARDS: THE LARGE MEDIUM
Apr 1, 2017 by David Day
Love them or hate them, those giant advertising signs along the roadway are a powerful presence. But billboards, part of what we in the ad biz refer to as “out of home,” or “OOH” advertising, are some of the most misunderstood but effective of all advertising options.
Most advertisers have at least considered billboard advertising, but unless you know a few details, it’s tough to make a good decision. Here are a...
Are you Ready for Autumn?
Mar 1, 2017
I know, it feels like summer just started, and it did officially. But in the advertising world, you need to stay at least 90 days ahead of the game. That pretty much puts you in the middle of autumn. I like to stay a year ahead if possible, but at the very least, we should be thinking right now about our media, market, and message and what it looks/sounds like in the middle of September! What is your best customer doing in September? What are t...