Why Your Advertising Isn't Working
Feb 1, 2017 by David Day
“The sales rep said this was the right schedule. “
“This worked the last time we did it.”
“I’m probably not spending enough money.”
“I’m probably using the wrong media.”
We’ve all been caught at the end of an anemic ad campaign wondering what happened, thinking the best we can hope for is to have learned one more thing not to do.
Then paralysis ...
Its Not About You
Jan 1, 2017 by David Day
It’s Not About You
Have you ever run into an acquaintance with whom you haven’t spoken in years? At first you were pleasantly surprised and happy to see them, but as your old friend continued to talk about himself constantly, sharing details that were relevant to no one but himself and boring you with self-aggrandizing stories- you began to regret the connection. You probably didn’t seek a follow-up meeting for coffee, di...
Who is Your "Ideal Customer?"
Dec 1, 2016 by David Day
When putting together an advertising plan, many of us have learned that developing and defining our target demographic is essential. But is it?
The term “demographic” generally refers to categories of persons grouped by age, gender, income, geography, or other qualities. “Demo” means people, and “graphic” means details. We tend to “target” a demographic based upon their use or likelihood of usi...
Where the BRAND Begins
Nov 1, 2016 by David Day
In a recent coaching session, we were discussing the client’s brand. He’s the CEO of a company with more than 25 years of success. The conversation was focused on his marketing department and its activity. “Our marketing department has done most of the work building our brand,” he said, “but I’m not sure our executive team really understands what our brand is.”
How refreshing.
It’s refresh...