5 Media Myths Advertisers Should Avoid
Oct 1, 2016 by David Day
When your advertising dollars are limited (and whose aren’t?), how do you decide on what station, publication, or digital service to buy when they are all “number one?”
There is a lot that goes into answering that question, but let’s start by knowing what NOT to do by looking at 5 common media myths:
Myth #1: The cheapest media buy is usually the best one.
This is almost never true. Very low rates almost always ...
Small Business, Big Marketing
Aug 1, 2016 by David Day
You don’t have to be a multi-billion dollar brand to act like one. There are lots of things you can do that the big brands do –but without the huge marketing budget. Here’s what the big brands do, and you should too.
1. Focus on quality. Every successful brand has quality standards for their product, service, or both. Do you measure your quality? What passes or fails? Establish quality standards and make sure everyone ...
Low Hanging Fruit
Jul 1, 2016 by David Day
Autumn in Louisiana is an interesting time. Ask anyone around here and you’ll likely hear things like “football, gumbo, deer hunting, and Satsumas” to describe what’s good about the Fall season. Never heard of a Satsuma? It’s a small, loose-skinned orange type of fruit, similar to a tangerine or mandarin- grown in parts of China, Spain, and Japan. In the US, it grows almost exclusively in the southern part of Louis...
InBound Traffic
Jun 1, 2016 by David Day
I was heading to LSU Tiger Stadium before a game recently, and as usual, I was stuck in traffic, bumper to bumper for miles. The sheer vision of it all was staggering–everything heading in the same direction. I thought, “What if I could offer something that had folks lined up like this?” That would be exceptional. But often times, getting just a few to line up at your doorstep is a real task.
Sometimes in marketin...